Final answer:
The best analysis tool to use is Advanced Segments to compare Converters vs. Non Converters and gain valuable insights.
Step-by-step explanation:
The best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters is Advanced Segments.
Advanced Segments allow you to isolate and analyze specific segments of traffic, such as Converters and Non Converters, based on various criteria. You can compare their behavior, engagement, and conversion rates to gain valuable insights.
For example, you can create an Advanced Segment that includes users who have completed a conversion goal and another segment that excludes those users. By comparing the two segments, you can understand how different user groups interact with your website or app.