Final answer:
The statement that segmentation descriptors identify the specific segmentation variables used in market segmentation is true. These descriptors include demographic, geographic, psychographic, and behavioral factors that help tailor marketing strategies effectively.
Step-by-step explanation:
Segmentation descriptors indeed identify the specific segmentation variables to use in segmenting a market. This statement is true. Market segmentation involves dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.
The segmentation descriptors, also known as segmentation variables, are criteria that are used to classify consumers. The main segmentation variables include demographic, geographic, psychographic, and behavioral factors. For example, a company might use age range, income level, or buying habits as descriptors to segment the market and target specific groups of consumers effectively.
Using these variables allows marketers to create a more focused marketing strategy by tailoring their products, services, and marketing messages to meet the specific needs of each segment.