59.1k views
0 votes
FCCP stands for ___________________________.

a. foreign consumer culture positioning
b. fast consumer culture positioning
c. financial consumer culture positioning
d. French consumer culture positioning
e. none of the above

1 Answer

0 votes

Final answer:

FCCP stands for (a) foreign consumer culture positioning, a marketing strategy associating a product with the positive aspects of a foreign culture.

Step-by-step explanation:

FCCP stands for foreign consumer culture positioning. This term is used within the field of marketing and refers to a strategy where a product is marketed using the perceived positive characteristics of the culture of a foreign country.

This strategy is often adopted by companies to create a distinctive image or brand identity by associating it with another culture, especially in instances where that foreign culture has a strong reputation in a certain domain, be it fashion, technology, cuisine, or other aspects.

User Roman Marusyk
by
7.9k points