Question

In the international market segmentation game, developing a positioning theme involves the quest for a:

a. large segment.
b. profitable segment.
c. unique selling proposition (USP).
d. strong manager.
e. a friendly host government.

Answer 1

Developing a positioning theme involves the quest for a unique selling proposition (USP). A USP is a distinctive feature or benefit that sets a product or brand apart from its competitors.

Step-by-step explanation:

In the international market segmentation game, developing a positioning theme involves the quest for a unique selling proposition (USP). A USP is a distinctive feature or benefit that sets a product or brand apart from its competitors. It helps a company to differentiate itself in the market and attract a specific target audience.

For example, Apple's USP is its focus on innovation and sleek design, which sets it apart from other technology companies. Another example is Nike's USP of empowering athletes through its products and inspiring them to reach their full potential.