Question

One advantage of undifferentiated marketing is the potential for saving on production and marketing costs.

A. False
B. True

Answer 1

Undifferentiated marketing does not provide an advantage in saving production and marketing costs.

Step-by-step explanation:

The statement is False. Undifferentiated marketing refers to a marketing strategy where a company targets the entire market with a single marketing mix. While there may be some potential for saving on production and marketing costs, undifferentiated marketing is not the most cost-effective strategy. This is because it fails to consider the diverse needs and preferences of different customer segments, resulting in less effective targeting and potentially lower overall sales and profitability.