Final answer:
True, emotional appeals are difficult to translate into a universal theme due to subjective interpretations of emotions and cultural differences.
Step-by-step explanation:
Emotional appeals, such as lifestyle positioning, are typically difficult to translate into a universal theme because they can target a wide range of emotions that are often interpreted differently by individuals based on their personal experiences and cultural backgrounds. For instance, music used in advertising can evoke varying emotional responses depending on one's cultural understanding and personal associations with the pieces used. This diversity in emotional perception makes it difficult for content loaded appeals to establish a conclusive and universally accepted theme. Moreover, in the context of social marketing, simple and recognizable symbols are often used to provoke an emotional response that motivates behavioral change. However, complex concepts such as ecosystem and biodiversity may not evoke the immediate emotional response necessary to drive action. Therefore, it is true that emotional appeals are usually difficult to translate into a universal theme because of the subjective nature of emotions and cultural variances.