Question

Zinta Co. has launched a new laptop computer with a bigger monitor and a big-lettered keyboard. The company uses this model to target senior communities and provides discounts. The company targets four major cities in Australia with high populations of seniors. This scenario exemplifies which type of market segmentation?

A. Psychographic segmentation
B. Usage-rate segmentation
C. Geo-demographic segmentation
D. Benefit segmentation

Answer 1

The scenario described exemplifies geo-demographic segmentation.

Step-by-step explanation:

The scenario described exemplifies geo-demographic segmentation.

Geo-demographic segmentation is the practice of dividing a market into different segments based on geographic and demographic characteristics, such as location, age, and population. In this case, Zinta Co. is specifically targeting senior communities in four major cities in Australia with a high population of seniors. By offering a laptop computer with a bigger monitor and big-lettered keyboard, they are catering to the unique needs and preferences of this particular segment.

This marketing strategy allows Zinta Co. to effectively reach and appeal to their target audience, maximizing their chances of success in the senior communities market.