Question

Sometimes local brands fight it out with global brands by using a _____________ strategy.

a. GCCP
b. LCCP
c. FCCP or LCCP
d. GCCP or LCCP
e. GCCP or FCCP

Answer 1

Local brands use LCCP (local consumer culture positioning) or GCCP (global consumer culture positioning), or a combination of these strategies to compete with global brands. LCCP leverages local cultural knowledge while GCCP capitalizes on the appeal of global consumer culture.

Step-by-step explanation:

Sometimes local brands compete with global brands by using a strategy that is either focused on local consumer culture positioning (LCCP) or a global consumer culture positioning (GCCP). A local brand may choose an LCCP strategy to leverage their in-depth understanding of local tastes, cultural nuances, and consumer behaviors.

Alternatively, some may opt for a GCCP strategy, which aims to associate the brand with the positive attributes of global consumer culture, appealing to local consumers' aspirations for prestige and cosmopolitanism. In selecting between LCCP, GCCP, or a combination of both, local brands carefully consider their unique positioning and resources in confronting global competitors.