Final answer:
The requirements for effective market segmentation in the domestic environment are significantly different than those of the international environment.
Step-by-step explanation:
The statement is true. The requirements for effective market segmentation in the domestic environment are indeed significantly different than those of the international environment. In the domestic market, segmentation may be based on factors such as demographics, geographic location, and psychographics of the target customers. However, when operating in the international market, companies often consider additional factors such as cultural differences, language barriers, legal regulations, and local market conditions.
For example, a company may segment its domestic market based on age groups, income levels, or lifestyle preferences. On the other hand, when entering an international market, the company may need to consider cultural norms, language preferences, and adapt its products or marketing strategies accordingly to effectively reach and appeal to the target audience.