Final answer:
The correct positioning strategies available to international marketers are the uniform and localized positioning strategies. Uniform strategy implies a consistent marketing approach worldwide, while localized strategy involves adapting to regional differences. Option d
Step-by-step explanation:
Among the strategic options available to international marketers for positioning their products and services, two strategies stand out: uniform and localized positioning strategies.
A uniform positioning strategy involves offering the same marketing mix worldwide, with minimal changes. This strategy is grounded in the belief that there is a universal consumer culture, particularly in categories influenced by globalization and technological advancements.
In contrast, a localized positioning strategy tailors the marketing mix to fit local cultures, preferences, and conditions. This approach is often necessary when consumer tastes, legal requirements, and market conditions vary significantly from one region to another.
The burgeoning of communication technologies such as the internet enables businesses to deploy either strategy effectively by reaching a global audience and, simultaneously, allows for detailed local market insights.
Given these considerations, the correct answer to the question is d. uniform and localized positioning strategies. Option d