Question

GCCP stands for ___________________________.

a. global consumer culture protocol
b. global consumer culture positioning
c. global consumer culture planning
d. global consumer culture perception
e. global consumer culture psychology

Answer 1

GCCP is the acronym for global consumer culture positioning, a marketing strategy intended for establishing a brand's appealing presence in the global marketplace.

Step-by-step explanation:

GCCP stands for global consumer culture positioning. It is a marketing strategy that proposes using a globally recognized marketing scheme, which transcends local cultures and sets the brand into the global market, making it appealing across different cultural boundaries. This concept is significant in the global marketplace where a consistent brand image and message can resonate with consumers from multiple cultural backgrounds.