Final answer:
Country segmentation is essential in global marketing research, helping businesses to tailor strategies to different regions and cope with increased competition due to globalization.
Step-by-step explanation:
Country segmentation plays a major role in global marketing research. In the realm of global marketing, understanding the differences between countries is crucial for tailoring marketing strategies and product offerings. With the advent of the internet and the increase in global trade, competition has risen, and globalization has become a key focus. This necessitates the segmentation of markets by country to better address consumer needs, adhere to local regulations, and compete effectively on an international scale.