Question

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.

a. diverse
b. universal
c. combination
d. customized
e. international

Answer 1

Nokia's global campaign for the Nokia 900 Communicator targeted an international segment, catering to the need for global connectivity and versatile communication tools.

Step-by-step explanation:

When Nokia used a global campaign with the slogan "Everything. Everywhere" to promote their new product, the Nokia 900 Communicator, they were appealing to an international segment. This strategy highlights how companies, including Nokia, recognize the potential to connect their products and services with a worldwide audience. The Nokia 900 Communicator, which integrated phone, fax, e-mail, and Internet functions, targeted consumers who required a versatile and comprehensive communication tool capable of functioning globally, aligning with the increasing consumer demand for connectivity and portability.