Final answer:
The option that is NOT a reason for international marketers to implement international market segmentation is b. government mandate. This is because segmentation is a strategic choice by businesses, not a requirement enforced by a government mandate.
Step-by-step explanation:
All of the following are reasons for international marketers to implement international market segmentation EXCEPT:
- country screening
- government mandate
- global market research
- positioning strategy
- entry decisions
The correct answer is b. government mandate. International market segmentation is a critical process for businesses to understand and target specific groups within different countries. It involves analyzing various markets to determine where a company should compete and how to position its products. Factors such as country screening, global market research, positioning strategies, and entry decisions all play a vital role in this segmentation.
However, a government mandate is not a reason why international market segmentation would be implemented. Government mandates are requirements set by the government that often impact all entities within a particular jurisdiction rather than being a strategy used by an individual business to segment international markets.