Final Answer:
The Heart of Asia." This would be an example of d. positioning strategy.
Step-by-step explanation:
Positioning Strategy:
In this scenario, Cathay Pacific's decision to add a wide variety of Asian meals, entertainment, and introducing the slogan "The Heart of Asia" indicates a positioning strategy. The company is strategically aligning its services and brand message to cater specifically to its Asian customers. This approach aims to create a distinctive image and identity in the minds of consumers, emphasizing Cathay Pacific as a carrier that understands and connects with the culture and preferences of its target audience in Asia.
Explanation for the Correct Option (d - Positioning Strategy):
A positioning strategy involves creating a unique and favorable perception of a product or brand in the minds of the target market. Cathay Pacific's initiative to enhance services and adopt a slogan focused on Asia demonstrates a deliberate effort to position itself in the market based on customer preferences and cultural relevance. This strategy helps differentiate the airline from competitors and build a stronger connection with its Asian customer base.
In summary, the correct option is (d) positioning strategy, as Cathay Pacific's actions align with the objectives of a positioning strategy in international marketing.