Question

With respect to properties that an international market segment should ideally possess, the ____________________ property is important when the target country has differences in the quality of the media infrastructure (such as the absence of commercial television).

a. identifiable b. sizable
c. stable
d. accessible e. actionable

Answer 1

The property an international market segment should ideally possess in a target country with differences in the media infrastructure is accessibility, which refers to the ability to effectively reach and engage with the target audience despite media variations.

Step-by-step explanation:

The property that an international market segment should ideally possess in a target country where there are differences in the quality of the media infrastructure is accessible.

Accessible refers to the ability of the market segment to effectively reach and engage with the target audience in a particular country, despite variations in media availability or infrastructure.

For example, if a target country has limited access to commercial television, an international market segment must adapt its marketing strategies to utilize alternative media channels, such as radio, print, or digital platforms like social media, to effectively reach and communicate with the audience.