Question

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

a. tailor its marketing mix to each individual segment.
b. make the sales job easier.
c. offer a customized product to every consumer.
d. offer a standard product to every consumer.
e. make more money.

Answer 1

The goal of market segmentation is to tailor the marketing mix to each individual segment in order to make more money.

Step-by-step explanation:

The goal of market segmentation is to break down the market for a product or service into different groups of consumers so that the firm can tailor its marketing mix to each individual segment. Market segmentation helps the firm understand the needs and preferences of different consumer groups and develop targeted marketing strategies to better reach and appeal to each segment. By doing so, the firm can increase its chances of making more money by effectively meeting the specific needs and wants of each consumer segment.