Final answer:
The focus in disaggregate international consumer segmentation is on a single consumer, allowing for a personalized marketing approach that caters to individual needs and preferences. This method relies heavily on detailed consumer data and advanced data analysis.
Step-by-step explanation:
In disaggregate international consumer segmentation, the focus is on a. one consumer. This approach involves examining and categorizing consumers on an individual basis, looking at specific characteristics and behaviors that differentiate each consumer from others within the international market. This method contrasts with aggregate segmentation, which groups consumers into larger segments based on common characteristics.
Disaggregate segmentation allows marketers to tailor their strategies and products to meet the precise needs and preferences of each consumer. By focusing on individual consumers, companies can create a personalized approach, improving customer satisfaction and loyalty.
It's important to note that the success of disaggregate international consumer segmentation largely depends on the availability of detailed data about individual consumers and sophisticated data analysis techniques that can process such information effectively.