Question

With respect to properties that an international market segment should ideally possess, the ____________________ property is important (for market segmentation to

be meaningful) when effective marketing programs involving the 4 Ps can be developed to evoke the desired response from the target segment.
a. measurable b. sizable
c. responsive d. accessible e. actionable

Answer 1

The responsive property is important for market segmentation to be meaningful when effective marketing programs involving the 4 Ps can be developed to evoke the desired response from the target segment.

Step-by-step explanation:

The correct answer is c. responsive. When it comes to market segmentation, the responsive property is important for effective marketing programs. This property refers to the ability of the target segment to respond to the marketing efforts and evoke the desired response. To develop marketing programs that effectively target the segment and achieve the desired results, it is crucial that the segment is responsive.