Question

The marketing process as concerns healthcare organizations essentially involves:

a.Concentrated advertising promoting one’s own strengths and pointing out the competition’s weaknesses.
b.Guiding potential customers in differentiating the organization’s products and services from those of competing organizations.
c.Establishing preferential relationships with health insurers.
d.Promoting one’s own organization as better than the others serving the same market area.

Answer 1

The marketing process for healthcare organizations involves guiding potential customers to differentiate their products and services from competitors through advertising and promoting strengths. Establishing preferential relationships with health insurers can also make them a preferred choice. option c is answer

Step-by-step explanation:

The marketing process as concerns healthcare organizations essentially involves guiding potential customers in differentiating the organization's products and services from those of competing organizations. This is done through advertising and promoting the organization's strengths while highlighting the weaknesses of the competition.

For example, a healthcare organization may use advertising campaigns to showcase the advanced technology they utilize or the specialized services they offer that their competitors do not provide.

By establishing preferential relationships with health insurers, healthcare organizations can ensure that their services are included as part of the insurance coverage, making them a preferred choice for potential customers. option c is answer