Final answer:
Web push notifications are an innovative digital marketing tool designed to personalize web pages, alert users to the latest company information, and spread awareness of the company's products. So, the correct answer is d) Web push notifications.
Step-by-step explanation:
Web push notifications are a digital marketing tool used for personalization and engagement on web pages, which have grown in relevance alongside the rise of social media platforms.
Unlike traditional mass media, the internet provides a platform, including social media, that reaches a younger, more technologically savvy, and educated audience.
Thes platforms have become crucial in shaping how we interact with the world and make choices, including the universities we choose based on their social media presence.
Therefore, the correct answer is d) Web push notifications.