Final answer:
b) Consumer empowerment
In digital communication, consumer empowerment allows individuals to control the information they view and how they're exposed to it. This shift towards consumer control is significant in our digital age, where understanding and interpreting data is essential. The trend from mass broadcasting to narrowcasting gives consumers more targeted content suited to their preferences.
Step-by-step explanation:
In the context of digital communication, consumer empowerment refers to the customers' ability to regulate the information they view as well as the rate and exposure to that information.
This concept plays a crucial role in how society interacts with various forms of media, including decisions about what is included in legislation and how individuals consume media and advertising content. In today's digital age, consumers have more control over the content they consume, thanks to the advent of narrowcasting and the availability of various channels and platforms that cater to specific interests and needs.
With the vast amount of information available digitally, the skill to properly understand and interpret data is becoming increasingly important in the workforce. Additionally, as the volume of digital information grows, concerns about privacy and regulation by governments also rise, balancing individual privacy rights with community protection is a complex issue.
Moreover, the move from mass broadcasting to narrowcasting means consumers can selectively tune into sources of news and entertainment that align with their personal and cultural backgrounds, leading to a shift in the way media operates and is consumed.