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To set up Dynamic Remarketing, what must first be created in GA?

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Final answer:

To set up Dynamic Remarketing in GA, you need to first create a remarketing audience by enabling remarketing in G Analytics, defining the desired audience based on user interactions on your site, and linking GA to your G Ads account.

Step-by-step explanation:

To set up Dynamic Remarketing in GA (G Analytics), the first thing that must be created is a remarketing audience. This involves defining a group of users you want to target based on their past interactions with your website. To do so, you need to follow a few steps, including:

  • Enable remarketing and advertising reporting features in G Analytics to collect data from the advertising cookies.
  • Define the audience you want to target by creating a new remarketing audience in the G Analytics Audience section. You can base this on criteria such as visitors who visited a specific page or completed a certain action on your site.
  • Link your G Analytics property to your G Ads account to import the audience you have created. This allows for the audience to be used in dynamic remarketing campaigns within G Ads.

After these steps are completed, you can create dynamic remarketing campaigns in G Ads using the audience information from GA to show personalized ads based on user behavior on your website.

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