Question

For an event goal defined as playing a video, how many Goal conversions will GA record if that video played 3 times in the same session?

Answer 1

For a goal defined in G Analytics as playing a video, GA will record only one Goal conversion if the event goal is set to be recorded once per session, regardless of the video being played three times within the same session.

Step-by-step explanation:

Understanding Goal Conversions in GA

When a goal defined in G Analytics (GA) as playing a video is met, GA records what is known as a Goal conversion. If a user plays a video three times within the same session, and the goal is set to be recorded once per session, then GA will record only one Goal conversion for that session. It's valuable to note that goals in GA can be set to record every time the event occurs, or just once per session. In this case, despite the video being played three times, the configuration of the goal being once per session dictates that only one conversion will be recorded.