Question

efore the advertising agency created any advertising for this new brand of cereal, people working on the account started reading everything they could find on the product, company, industry, and competition. This is known as ________ research.

Answer 1

The step described in the question is known as literature review.

Step-by-step explanation:

The research step described in the question is known as literature review. It involves identifying and studying all existing studies on a topic to create a basis for new research. In the context of advertising for a new brand of cereal, the people working on the account started reading everything they could find on the product, company, industry, and competition before creating any advertising.