Final answer:
A lecture is the advertising message where a speaker presents evidence and uses arguments to persuade the audience, relying on factual information rather than emotional appeals. The correct answer is option B) lecture.
Step-by-step explanation:
In which advertising message does a speaker present evidence and use an argument to persuade the audience? The answer is a lecture. A lecture format is used when a speaker seeks to inform and convince the audience with evidence and logical reasoning. This type of communication is characterized by presenting factual information and forming arguments to influence the audience's viewpoint.
Contrastingly, soft sell, teaser, appeal, and drama all lean toward emotional persuasion. Specifically, soft sell advertising indirectly promotes a product, a teaser generates curiosity without providing full information, an appeal typically uses emotional strategies, and drama uses a narrative format to engage the audience emotionally.
Emotional appeals are used to evoke feelings such as sympathy, anger, fear, insecurity, guilt, or conscience, attempting to support a position through emotions rather than logical argumentation. This approach is seen in various advertising techniques except when factual information is presented as part of the argument.
In such cases, we are dealing with logos, which is the use of credible information in the form of facts, reasons, examples, leading towards a sensible conclusion. This rhetorical strategy, alongside ethos and pathos, forms the components of a strong persuasive message.