Final answer:
A brand that is described by consumers as loving, trustworthy, or protective has likely established a good reputation.
Step-by-step explanation:
A brand that is described by consumers as loving, trustworthy, or protective has likely established a good reputation. Building a good reputation is important for businesses because it helps to create customer loyalty and can lead to word-of-mouth recommendations. When consumers trust a brand, they are more likely to purchase its products or services, even at higher prices.