Question

Terra Corp. produces a wide range of furniture, such as cabinets, bookcases, and bureaus. It divides its consumer market into several groups of people who have similar interests in wooden furniture. The strategy of dividing its consumer market most likely:

A. allows Terra Corp. to use an undifferentiated targeting strategy.
B. eliminates the need for developing marketing objectives.
C. enables Terra Corp. to define customer needs and wants more precisely.
D. allows Terra Corp. to meet the markets' needs with a single marketing mix.

Answer 1

Terra Corp.'s market division strategy allows them to precisely define and cater to the specific needs and wants of different customer groups.

Step-by-step explanation:

The strategy of dividing its consumer market most likely enables Terra Corp. to define customer needs and wants more precisely. By segmenting the market, Terra Corp can tailor its products and marketing strategies to meet the specific needs of each group. Division allows for recognition of the unique desires of distinct customer segments, leading to more effective product development and marketing campaigns.