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Julian works as a public relations executive in a firm and is definitive in her choice of office clothes and accessories. She prefers to wear only certain brands. Hence, she is always seen in clothes from Banana Republic and carries only Coach Handbags to the office. Which psychographic variable is Julian exhibiting?

A. Geo-demographics
B. Attributes
C. Personality
D. Motives

User Mastef
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1 Answer

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Final answer:

Julian is exhibiting a psychographic variable related to her personality by choosing to wear specific brands to express her personal style and status in her professional environment.

Step-by-step explanation:

Julian, as a public relations executive, exhibits a psychographic variable associated with personality. When Julian chooses to wear only specific brands like Banana Republic and carry Coach Handbags, she is expressing her personal preferences, style, and perhaps her status. This reflects her personality and self-image, which are key psychographic variables that influence her purchasing decisions and the way she presents herself in her professional environment. Psychographics involves the study of consumers' lifestyles, opinions, and personalities to understand their behaviors, and in Julian's case, her choice in office attire and accessories closely aligns with her personality traits.

User Jiri Trecak
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