Final answer:
Ethnic segmentation is falsely attributed to neighborhood lifestyle categories; it focuses on dividing a market by ethnicity, while neighborhood lifestyle segmentation is more aligned with socio-economic factors and personal preferences.
Step-by-step explanation:
The statement about ethnic segmentation is false. Ethnic segmentation is not about segmenting potential customers into neighborhood lifestyle categories but rather involves dividing a market based on ethnicity. It considers shared cultural traits, language, religion, and other factors to group potential consumers. The concept of neighborhood lifestyle categories aligns more closely with the notion of a neighborhood life cycle and socio-economic factors than with ethnic segmentation alone.
The life cycle of a neighborhood often involves a range of factors such as economic status, aging housing, and gentrification, rather than directly focusing on ethnicity. While ethnicity does impact where people live, evidenced by the formation of ethnic enclaves or ghettos, the creation of these areas is typically not the main focus of marketers when segmenting by neighborhood lifestyle categories. Instead, their focus would likely be more on socio-economic indicators or personal lifestyle preferences.