Final answer:
The primary purpose of a Customer Service Manager is to deliver exceptional customer service, which can lead to positive feedback, opportunities, and increased job satisfaction.
Step-by-step explanation:
The #1 purpose of the Customer Service Manager (CSM) is to ensure the delivery of exceptional customer service to both external and internal customers. Internal customers, like your manager, are as crucial as external ones. By offering professional and resourceful service, a CSM gains positive feedback, which can lead to opportunities for career growth and higher job satisfaction. The focus on exceptional service can enhance the reputation of the business, attract and retain customers, and ensure smooth internal operations.