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A _____ is the statistic which gives the number of people who respond to a direct mailer. Return on investment Response rate Mailing list
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A _____ is the statistic which gives the number of people who respond to a direct mailer.

Return on investment
Response rate
Mailing list

User Christoffer
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Answer: Response rate

Explanation: The response rate is the simplest, most common form of measuring the results of a direct mail program. The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed.
User Anand Murugan
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