Final answer:
The American Sociological Association's Code of Ethics provides guidance on ethical dialogue in public relations practice, emphasizing the importance of pragmatic ethics and adaptability in maintaining professional integrity.
Step-by-step explanation:
The Code of Ethics by the American Sociological Association offers guidance on creating ethical dialogue in public relations practice. It serves as a framework for fostering ethical research and professionally responsible scholarship. In the broader context of applied ethics, which includes bioethics, environmental ethics, and business ethics, establishing a code of practice for ethical dialogue is paramount for the integrity and credibility of any profession.
In addition, embracing a pragmatic ethic suggests a dynamic approach where moral insight is gained through experience and dialogue. This perspective allows for moral disagreement and diversity of action, contributing to moral advancement rather than being seen as a hindrance. Therefore, codes of ethics encourage not just uniformity, but also the flexibility necessary to adapt to different circumstances and cultural norms.