Final answer:
In the TARES test, purpose considers the communicator's motive.
Step-by-step explanation:
In the TARES test, purpose considers the communicator's motive.
The TARES test is a framework used to evaluate persuasive communication. It consists of five elements: truthfulness, authenticity, respectfulness, equity, and purpose. The purpose element focuses on the communicator's motive for the communication. It examines whether the purpose is ethical and aligns with the interests of the audience.
For example, if a company's purpose for a persuasive advertisement is solely to make a profit without considering the needs and well-being of the audience, it may raise ethical concerns.