Final answer:
The Elaboration Likelihood Model uses central and peripheral routes to persuade stakeholders, with the effectiveness depending on the audience's motivation and ability to process the message, as well as the source and content of the message.
Step-by-step explanation:
The Elaboration Likelihood Model (ELM) uses persuasive communication to influence the attitudes and actions of key stakeholders. The ELM suggests that there are two main routes to persuasion: the central and the peripheral.
The central route involves deep cognitive processing of the information, relying on logical arguments and data, whereas the peripheral route uses superficial cues such as the attractiveness of the communicator or the emotional appeal of the message.
Critical to the ELM is the audience's motivation and ability to process the message. When the audience is motivated and capable of processing the information, persuasion is more likely to occur via the central route.
Conversely, if the audience is not motivated or lacks the ability to process, the peripheral route may be more effective.
The effectiveness of persuasion is also linked to characteristics of the message source, message content, and audience. For example, a credible source can influence whether the message is received via the central or peripheral route.
This model is relevant in fields such as marketing, public relations, and community health programming, where understanding how to persuade an audience is crucial.