Final answer:
True, key performance indicators (KPIs) should be determined before implementing a social media strategic plan. By setting clear objectives and measurable goals, businesses can evaluate the success of their plan.
Step-by-step explanation:
True, key performance indicators (KPIs) should be determined before implementing a social media strategic plan. KPIs are measurable goals that help organizations track the success of their strategies.
By determining KPIs beforehand, businesses can set clear objectives for their social media efforts and align them with their overall strategic goals. This allows them to measure the effectiveness of their plan and make necessary adjustments.
For example, if a company's strategic goal is to increase brand awareness, they may determine KPIs such as the number of social media followers, the reach of their posts, or the engagement rate with their content. These KPIs can then be used to evaluate the success of the social media strategic plan.