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Landon is analyzing the reports for her latest project with The Breeder's Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?

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Final answer:

Landon is looking for metrics related to attitudes, behaviors, and opinions of the audience members for The Breeder's Cup project. These metrics can include survey responses, behavioral data, and focus groups.

Step-by-step explanation:

Landon is looking for metrics related to attitudes, behaviors, and opinions of the audience members for The Breeder's Cup project. These metrics can include:

  • Survey responses: Landon can design and administer surveys to collect data on the attitudes and opinions of the audience.
  • Behavioral data: Landon can analyze the audience's behaviors, such as ticket purchases, engagement with social media, and website traffic, to understand their preferences and patterns.
  • Focus groups: Landon can conduct focus groups to gather qualitative data and gain deeper insights into the audience's attitudes and opinions.
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