Final answer:
Determining key KPIs before implementing a social media strategic plan is crucial for measuring effectiveness. True
Step-by-step explanation:
True. Determining key Performance Indicators (KPIs) before implementing a social media strategic plan is crucial for measuring the effectiveness of the plan. By establishing KPIs, organizations can track and evaluate the success of their social media efforts, such as the number of followers, engagement rates, click-through rates, or conversions.
For example, a company might set a KPI of increasing website traffic by 20% through social media platforms within six months. By having these KPIs in place before implementation, businesses can have clear goals and objectives to work towards, ensuring their social media strategy aligns with overall business objectives.