Final answer:
Wade is conducting data analysis to assess the trends and public reception of his Deadpool movie campaign, aiming to improve future marketing efforts.
Step-by-step explanation:
Wade is engaged in a process known as data analysis, where he is meticulously examining the outcomes and public reception of his Deadpool movie campaign. By analyzing the gathered data, Wade is attempting to discern patterns or trends that can be correlated with the various initiatives undertaken as part of the campaign. This will aid in understanding how the character and the movie are being perceived by the audience online, which in turn can help Wade to make informed decisions about future marketing strategies and adjustments to the campaign if necessary.