Final answer:
According to the rules enforced by the Federal Trade Commission (FTC), an insurance company cannot advertise that it is the leader of the financial industry and pays the most claims each year unless it can be proven to be factual.
Step-by-step explanation:
According to the rules enforced by the Federal Trade Commission (FTC), advertisers are allowed to benefit from imperfect information and use exaggerated language and images in advertisements. However, if a claim is presented as a fact, it must be true. Therefore, it would be illegal for an insurance company to advertise that it is the leader of the financial industry and pays the most claims each year unless it can be proven to be factual.
Example: If an insurance company claims to pay the most claims each year and presents this as a fact, but it can be proven that another insurance company actually pays more claims, then the advertisement would be considered misleading and illegal.