Final answer:
An observational assessment is a form of evaluation where teachers use direct observation to collect information on student performance, useful for parent-teacher conferences and providing a holistic view of student achievement.
Step-by-step explanation:
The information measurement mentioned is known as an observational assessment. This type of assessment is based on the active acquisition of information about student performance through direct observation. Teachers may record notes on a student's work habits, engagement, and understanding over time, which can be particularly useful for discussions during parent-teacher conferences. Despite the apparent shift towards increased standardized testing, observational assessments remain a crucial, holistic approach to understanding student achievement beyond numerical scores or letter grades.
Such observations are made over the course of a term, and are invaluable when evaluating a student's performance more qualitively. While standardized testing can provide a quantitative measure of student knowledge and skills, observational assessments can offer insights into a student's learning process, collaboration, critical thinking, and other soft skills which do not neatly convert into a letter grade, but are essential for comprehensive education evaluation.