Question

An online mail order company decides to create its own Customer Relationship Management (CRM) system to help management analyze customer's purchasing patterns. To be successful at managing relationships with customers, the CRM system must have access to large amounts of customer purchasing data for analysis and report generation.

Which MIS tool is also useable by the company's CRM system?
a. Executive support system
b. Decision support system
c. Group support system
d. Infrastructure support system

Answer 1

The suitable MIS tool for a CRM system that needs to handle and analyze large amounts of customer purchasing data is the Decision Support System.

Step-by-step explanation:

An online mail order company decides to create its own Customer Relationship Management (CRM) system which is crucial for analyzing customer purchasing patterns. The company requires a Management Information System (MIS) tool that complements its CRM system by enabling access to and analysis of significant amounts of customer data. The MIS tool suitable for this purpose is a Decision Support System (DSS), which includes human-software interactions and aids decision-making processes, thus supporting the CRM's need to manage and interpret large data sets for strategic and operational decision-making.