Final answer:
Businesses can benefit from social media in two ways: detailed marketing research and targeted sales promotions.
Step-by-step explanation:
Social media can provide businesses with two key benefits when connecting to customers. One benefit is detailed marketing research. By monitoring social media platforms, businesses can gather valuable insights and feedback on customer preferences, needs, and opinions. This information can be used to improve products, create targeted marketing campaigns, and enhance overall customer satisfaction. Another benefit is targeted sales promotions. Through social media, businesses can reach specific customer segments and tailor promotional offers and advertisements to their interests and preferences, increasing the likelihood of conversion and sales.