Question

A national publisher of newspapers wants to mine its data warehouse (including inputs from social media) to identify which of its publications customers believe provides reliable reporting.

Which tool is used for this initiative?
a. Clickstream analysis
b. Text analysis
c. Predictive analysis
d. Sentiment analysis

Answer 1

Sentiment analysis is the tool used for the national publisher's initiative to identify reliable publications based on customer opinions and feedback.

Step-by-step explanation:

The tool used for the national publisher's initiative to identify which of its publications customers believe provides reliable reporting is sentiment analysis. Sentiment analysis is a technique that involves analyzing text data, including inputs from social media, to determine the sentiment or opinion expressed towards a particular topic or entity. In this case, the national publisher can use sentiment analysis to analyze customer opinions and feedback about their publications to gauge reliability.