Question

A ride-sharing cab company is looking for ways to generate more business by attracting more customers, both on the supply (driver) and demand (passenger) side, via a strategy of tracking their monthly miles and offering ""frequent flier"" bonuses, just like airline companies have done.

Which IT management challenge is addressed in this scenario?
a. Attain operational efficiency.
b. Promote competitive advantage.
c. Improve decision making.
d. Develop strong relationships with suppliers.

Answer 1

The IT management challenge addressed in this scenario is promoting competitive advantage through tracking monthly miles and offering frequent flier bonuses.

Step-by-step explanation:

The IT management challenge addressed in this scenario is Promote competitive advantage.

By tracking monthly miles and offering frequent flier bonuses, the ride-sharing cab company aims to attract more customers, both on the supply (driver) and demand (passenger) side. This strategy is similar to what airline companies do to promote customer loyalty and gain a competitive edge.