Final answer:
Enrolling a customer in a plan without proper certification is unethical and non-compliant, potentially leading to severe penalties and trust issues with customers.
Step-by-step explanation:
Enrolling a customer in a plan when you are not certified in the product is non-compliant and considered an unethical business practice. It potentially violates industry regulations and can erode trust with customers. In some industries, especially in finance or healthcare, it may be illegal and can lead to severe penalties for both the individual and the organization involved. Hence, it is crucial for professionals to obtain the necessary certification and understand the products they are offering.