Final answer:
An advertising campaign for Bliss Soda could use the central route focusing on product attributes or the peripheral route focusing on aesthetics. Seeking outside opinions prevents groupthink by bringing in diverse perspectives. The described seating arrangement is not discrimination because it's arbitrary and not based on protected characteristics.
Step-by-step explanation:
When developing an advertising campaign for Bliss Soda using the central route of persuasion, it is important to focus on the intrinsic qualities of the product. This could include highlighting the unique taste, the high-quality ingredients, or the health benefits if any. For an ad using the peripheral route of persuasion, the focus should be on the attractiveness of the visuals, the use of celebrities, catchy music, or other aesthetic elements that create positive associations with the product but do not involve the product attributes directly.
To prevent groupthink, actively seeking outside opinions can introduce diverse perspectives and critical thought into the decision-making process, preventing the group from becoming overly insular and conformity driven.
In the given situation, a teacher's seating arrangement based on sleeve length is not an example of discrimination because it does not disadvantage or preference any group based on protected characteristics such as race, gender, or religion. The arrangement appears to be arbitrary and not based on bias or prejudices.