Final answer:
Effective communication with consumers requires avoiding filler phrases and using concise language. The FTC monitors product claims, allowing some leeway for exaggeration but not falsehoods. Remember 'caveat emptor' to ensure honest communication.
Step-by-step explanation:
When comparing plans with a consumer, it is essential to communicate effectively by avoiding phrases that do not add meaning or might lead to misunderstandings. For instance, phrases such as 'a person by the name of', 'for all intents and purposes', 'in a manner of speaking', and 'more or less' are considered fillers and should be avoided. Instead, use concise and direct language. Additionally, statements like 'Some phone service providers are less reliable than AT&T used to be' can be problematic because they might be interpreted as subjective or vague.
Advertising and presentation require careful selection of words. The Federal Trade Commission (FTC) monitors factual claims about product performance, but allow for language that is exaggerated or ambiguous, as long as it is not false. Remember the principle of 'caveat emptor', which means 'let the buyer beware', underscoring the importance of accurate and honest communication.