Question

Another term for buzz marketing is _______________. In addition to rating systems, this kind of marketing has become increasingly important for advertisers as a way to appeal to consumers.

Answer 1

The term for buzz marketing is word-of-mouth marketing. This form of advertising relies on spreading positive information through conversations and recommendations to influence consumers.

Step-by-step explanation:

The term for buzz marketing is word-of-mouth marketing. This type of marketing involves spreading information about a product or service through conversations and recommendations among people. It relies on the idea that positive word-of-mouth from trusted sources can influence and persuade consumers to try or purchase a particular product.

Advertisers consider word-of-mouth marketing important for appealing to consumers because it has the potential to reach a wide audience and can be more impactful than traditional advertising methods. When people hear positive experiences or recommendations from their friends, family, or influencers, they are more likely to trust and consider trying the product themselves.