Final answer:
International Style designers favored sans-serif typefaces, like Helvetica, that align with the modernist values of clear, functional, and simple design. These typefaces complement the International Style’s emphasis on horizontal and vertical lines and its minimalist approach.
Step-by-step explanation:
Typography and the International Style
The International Style designers preferred typefaces that aligned with the aesthetic values of modernism, which emphasized clarity, functionality, and simplicity. One significant aspect of the typography associated with the International Style is the use of sans-serif typefaces. These typefaces are characterized by the absence of serifs, which are the small lines or strokes attached to the end of a larger stroke in a letter. The choice of a sans-serif typeface such as Helvetica offers a clean, modern look that complements the style's focus on horizontal and vertical lines and the rejection of ornamental elements.
A typeface like Helvetica is a prime example of the sans-serif fonts favored in International Style design. Its simplicity and clean lines reflect the movement's principles and philosophy, making it a go-to choice for designers seeking a typeface that conveys a sense of modernity and efficiency. Given the International Style's preference for functionality over embellishment, it's no surprise that these typefaces became popular in corporate identities and various forms of visual communication.